About

Built by a seller with ten years on Etsy

Hakan C.

Founder · Istanbul, Türkiye

I have been selling on Etsy for ten years. In that time I have sold art prints and personalised products, spent a long while working on listing SEO, and run Etsy ads and shop marketing. Sellereply is what ten years of that turned into.

Where it came from

This did not start as a software company's idea. Most messages arriving each day were versions of the same few questions: what size would fit me, when will it ship, which fonts can I have embroidered, does the print come framed. I knew every answer, but writing each one by hand ate my evenings. Ten minutes to answer one message properly, fifteen a day, and there went two and a half hours.

The writing was not even the tiring part. Going back to a conversation that started three weeks ago and working out what we had agreed, which size I had recommended, where the parcel had got to. Every reply turned into a small investigation.

How it was built

I built a tool for myself first. All the shop's information went into one file: size charts, materials, prices, minimums, shipping terms. The tool wrote drafts from that file, I read them and sent them.

What followed was going through the situations a seller actually meets, one by one. A sizing question, a late parcel, a personalisation request, a refund, a cancellation, an open case, a thank-you after delivery, a bad review. Each one needs a different tone and a different approach. Ten years taught me which is which, and all of it went into the tool.

On Etsy the best advertising is a happy buyer

After years of managing ad budgets one thing became clear: what carries your ranking and your sales on Etsy is not what you spend on ads, it is what the buyer experiences. A message answered quickly and properly becomes a five-star review, that review brings a new buyer, and that buyer becomes a returning one. That chain is the one thing ads cannot buy you.

That is why I pointed Sellereply at the inbox. There are plenty of tools that write listings, and almost none that care what happens after the sale. Yet that is the part that grows a shop.

Designed around Etsy's rules

Etsy's messaging policy is clear: you cannot move a sale off the platform, share contact details or links, or offer anything in exchange for a review. Those rules are built into the tool. A draft containing any of that is not produced, and if something slips through you see a red warning before sending. Even if you type a rule-breaking instruction into the note field, the tool will not follow it and tells you why.

Made to sound human

AI writing gives itself away: em dashes, inflated adjectives, stock sentence shapes, marketing voice. We ruled each of these out and tested the result against real buyer messages. The point is not only that a buyer should not sense a machine, but that the text should read the way you would have written it.

What I believe

No message should go out without you seeing it. If a tool speaks for you, sending unread puts your customer relationships at risk. Sellereply never sends on its own, and never will.

And this: a tool should not go beyond what you told it. Leaving a gap and telling you about it beats inventing an answer. Sending a wrong measurement costs more than replying a little later.

Get in touch

If you have a question, an idea, or something that is not working, write to us. I read these myself.

hello@sellereply.com
Istanbul, Türkiye